MediaTalks is a joint initiative of Jornalistas Editora, based in São Paulo, and journalists Aldo De Luca and Luciana Gurgel, based in London. Founded 25 years ago by journalist Eduardo Ribeiro, Jornalistas Editora publishes the weekly newsletter Jornalistas & Co, which reaches 75,000 professionals across all Brazilian newsrooms, agencies and corporate communication departments; and Portal dos Jornalistas, which covers news from newsrooms and the communications sector, with more than 100,000 unique visitors per month.

Luciana Gurgel and Aldo De Luca began their professional careers at O Globo, one of the leading Brazilian newspapers. Further founded one of the most successful corporate communication agencies in Brazil (Publicom), acquired by the global group Weber Shandwick in 2011. Having moved to London, collaborate with Brazilian media outlets. Luciana writes a weekly column in Jornalistas & Co, origin of MediaTalks.